Why Tech Founders Are Quietly Becoming Wine Collectors

Why Tech Founders Are Quietly Becoming Wine Collectors

The Surprising Link Between Startups and Wine

In the hustle-driven world of tech startups, wine might seem out of place. But there's a rising trend among founders, developers, and VCs: collecting and appreciating fine wine.

Why? Because in a world of fast pivots and endless metrics, wine offers something rare—patience, depth, and quiet luxury.

Why Wine Appeals to the Startup Crowd

1. It’s an Investment—Literally
Founders used to crypto and stocks are finding that rare wines, especially vintage Bordeaux and Burgundy, can outperform traditional investments.

2. It’s a Status Symbol (That Tells a Story)
A great bottle says more than a Rolex ever could. It tells people you appreciate nuance, detail, and legacy—traits every great founder needs.

3. Wine Tastings Are the New Pitch Meetings
In Silicon Valley and beyond, wine tastings are replacing golf. They’re low-key, classy, and intimate. Perfect for dealmaking.

Rathfurn's wine library

Popular Wines Among Founders

  • Barolo: Bold, complex, and underappreciated—just like many founders.

  • Champagne (Grower style): Subtle flex.

  • Burgundy (Pinot Noir): For the detail-obsessed.

  • Natural Wines: For the indie hacker crowd.

How to Start Your Wine Journey

You don’t need a cellar or a sommelier. Start with one great bottle a month. Document it. Learn as you go. Tools like Vivino help.

Or browse our [curated wine collection here] (link to your wine products)—perfect for after work, investor dinners, or gifting your CTO something meaningful.

Final Sip
The startup world is about building the future. Wine reminds us to slow down and savor the present. Whether you're pitching your next big idea or just unwinding after shipping code—wine fits the moment.